Digital marketing & CRM, built for revenue — not vanity.
I build marketing systems that move numbers. A decade across luxury hospitality, e-commerce and iGaming — leading performance, CRM, and growth engagements that convert, retain and compound.
Currently Campaign & CRM Manager at Silk Hospitality, shaping multi-channel growth for premium hotel brands including the launch of Telegraph Hotel Tbilisi (Leading Hotels of the World).
Before this — 3 C-Suite roles, 20+ companies advised, and operational leadership across resorts, iGaming and digital teams. The throughline: making marketing pay for itself, every quarter.
Six disciplines I run end-to-end — strategy, execution and the discipline to know which lever to pull.
Always-on growth across Google & Meta — search, shopping, PMax, paid social, retargeting. Structured creative testing, ROAS discipline.
Segmentation, lifecycle automation and reactivation flows. Turning broadcast email into a measurable revenue channel.
Channel mix, parity and economics across Booking.com, Expedia, Agoda, Google Hotel Ads. Knowing which channel earns its margin.
Measurement plans, attribution, dashboards. GA4 implementation done properly — not as a checkbox, as a decision tool.
Funnel diagnostics, structured A/B testing, landing-page iteration. Letting the data choose the winner — not the loudest voice.
Luxury brand voice, direct-booking strategy, launch choreography. Built for properties that compete on craft, not price.
Hospitality, e-commerce, iGaming, sports gaming and resort operations. Different sectors — same operating principle.
Multi-brand marketing across 7+ premium hotels, including the launch of Telegraph Hotel Tbilisi (LHW). Unified CRM strategy on Revinate, OTA & metasearch expansion, always-on Google & Meta performance.
Advised 20+ companies on digital transformation and marketing strategy — including International Sales Institute, Wempler, Mega Holding. GTM, channel strategy, performance audits, CRM architecture.
Led the company as CEO with full P&L ownership. Owned commercial direction across product, marketing, operations and growth.
Owned the full marketing function as CMO. ROAS & conversion improvements through structured A/B testing and creative discipline. Built reporting that tied marketing investment to revenue.
Operations and commercial performance of 40+ apart-hotels. Grew occupancy and revenue through commercial strategy, distribution mix, and guest experience.
Joined as Digital Strategist; promoted to Head of Digital Department within six months. Owned the digital marketing function for an iGaming platform under a single owner.
Owned user acquisition across four international markets. Multi-channel paid acquisition with full ownership of campaign planning, budgets and performance.
End-to-end go-to-market for a Leading Hotels of the World affiliated property. Multi-channel launch across Google and Meta, LHW partner integration, positioning architecture and launch-rate strategy.
Built guest segmentation, lifecycle automation and reactivation flows across the portfolio — turning CRM from a broadcast channel into a revenue engine.
Reviewed and expanded channel mix across Booking.com, Expedia, Agoda and metasearch — tuning rate parity, content completeness, and partner economics.
Structured discount and creative A/B testing (–15%, –20%, –25%) across audiences and channels — letting data select the winner, not the loudest voice.
Open to senior marketing, CRM and growth engagements with premium hospitality brands, hotel groups, and ambitious e-commerce businesses.